Blog header
All Posts

Wisdom from the web.

Honest writing about SEO, AI search visibility, newsletters, social content and more. The messy reality of working in marketing today.

From social media manager to SEO coordinator

How I Went From Social Media Manager to SEO Coordinator in One Year

No SEO degree. No bootcamp. Just a lot of Googling, some good mentors, and the audacity to say yes to things I had no business saying yes to.

Career
AI search visibility tracking

What It Actually Means to "Show Up in ChatGPT"

Google isn't the only search engine anymore. Here's what AI search visibility really means, why it matters, and how I track it for local brands.

AI Visibility
Google Business Profile optimization

Why Your Google Business Profile Matters More Than Your Website (For Local Businesses)

Most small business owners obsess over their website. But for local businesses, your Google Business Profile is doing more of the heavy lifting than your homepage ever will.

Local SEO
Email marketing best practices

Email Marketing: What Works and What Doesn't

Most marketing emails get ignored, and it's usually because of the subject line. Here are the five rules I follow for campaigns that get opens, clicks, and actual replies.

Email